Is a Bloomberg / NY Times merger in the cards?

Posted by WSF On April - 21 - 2008

That’s what this morning’s NY Post is suggesting.  We could see why the NY Times might want to pair up with Bloomberg given its downhill slide, but why would Bloomberg want that kind of albatross around its neck?  In our opinion, Bloomberg already has better reporting.

Mayor Mike Bloomberg may emerge as a white
knight for the New York Times.

Bloomberg aides are reportedly encouraging him to consider merging
financial-information giant Bloomberg LP with the Times, which is under pressure
from dissident shareholders to revive ad sales and unload assets to boost its
sagging share price.

Newsweek reports that the mayor’s confidants are actively pushing the idea after
it was first floated in a Michael Wolff piece on the embattled paper that ran in
the May issue of Vanity Fair.

"It’s the most logical idea in the newspaper business," Wolff told The
Post yesterday. "The New York Times is vulnerable, and Bloomberg is a
potential buyer who has the money, the credibility, the interest and the
chops."

Times May Be Fit For Bloomberg Merger – NY Post

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